Twitter’s link service at http://t.co is used to better protect users from malicious sites that engage in spreading malware, phishing attacks, and other harmful activity.
A link converted by Twitter’s link service is checked against a list of potentially dangerous sites. When there’s a match, users can be warned before they continue:

Our link service will also be used to measure information such as how many times a link has been clicked
This information will eventually become an important quality signal for our resonance algorithm, which determines how relevant and interesting each Tweet is when compared to similar Tweets

How the Link Service Works

Links shared on Twitter.com will be shortened to a http://t.co link
You'll see the message "link will appear shortened" next to the Tweet button; however, these links will display the site that a link directs to, instead of a t.co URL
All links included in Direct Message notification emails already pass through our link service and are converted to a http://t.co link
Please note: t.co links are neither private nor public. Anyone with the link will be able to view the content

You can still use a URL shortener (like bit.ly) to shorten links
If you’re wanting to shorten links to share with others, please see this help page on using URL Shorteners. You can continue to use a URL shortener to shorten links and any tracking metrics (like those from bit.ly) will continue to work as they did previously.
The link service at http://t.co is only used on links posted on Twitter and is not available as a general shortening service.

Learn more about how URLs are flagged as potentially harmful

If the URL of a site you manage has been flagged, please see this help page about flagged URLs for more information.

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Advanced SystemCare Free

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Version: 5.1
File size: 28.82MB
Date added: January 10, 2012
Price: Free
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CNET Editors' review

by: Jaymar Cabebe on November 15, 2011

Advanced SystemCare Free 5 uses its powerful arsenal of optimization tools to keep your PC feeling fresh and clean. It also includes a couple of features that could help boost performance for either gaming or work purposes--your choice.
Advanced SystemCare's Quick Care option includes the ability to clean your registry, perform a rudimentary malware scan, fix and remove broken shortcuts, delete junk files, and erase browsing tracks. It works in a flash, requires almost no user input, and to make things even easier, can be configured to run on system startup.
The Deep Care option, on the other hand, takes system care to another level. It performs all of the Quick Care items to a much deeper degree, plus it adds several other scans and fixes to its checklist, including disk defragmenting, a Windows vulnerability fix, and a system optimization with several presets. Understandably, this kind of deep digging can sometimes make a user nervous. Fortunately, the program's log records all of its activities, letting you see how each affects your computer.
Scan times for the Quick Care and Deep Care options differ significantly, yet, both processes still seem blazingly fast. For instance, we completed a Deep Care scan in approximately 15 minutes, which is an impressively short time for a system-invasive program like this.
Brand-new to version 5 is the Active Boost function, which runs in the background and automatically improves PC performance by managing your system resources. We recommend enabling it, as it even keeps a log of all the active processes that it manages to speed up. Also important, Version 5 connects to the cloud in order to keep its database up to date.
As for Advanced SystemCare's user interface, we were impressed, to say the least. The main dashboard is superclean, with nifty icons and intuitive navigation. Plus, there's an unimposing smiley face always at the bottom of the screen, indicating your PC's overall health. If you click the Status button next to the smiley, you can also get more detailed info from the system performance monitor.
One part of the program we recommend new users approach with extreme caution is the Turbo Boost, which can be set to optimize for either gaming or work purposes. It sounds fun, but you must first configure the tool by telling it which core system services to disable in order to accelerate your computer's performance. Since the Turbo Boost section doesn't spell out how disabling these services might affect your computer, we highly recommend doing your research before exploring. To its credit, though, Advanced SystemCare can create rescue points, so it's not hard to undo changes if you end up making any mistakes.
One small problem we found was that some of the program's options open in new windows, while others open in the same window. Those in the same window have convenient back-navigation buttons in the upper left; those in new windows are sometimes overlaid directly on top of the previous window and make it hard to see how to return to the previous screen. Also, we were a bit turned off by the cleverly disguised ad for Roboform Password Manager during installation. It looks a bit like a terms-of-service sheet, so be sure to read carefully before your instincts kick in and you automatically click Accept.
Overall, we love Advanced SystemCare's toolset, performance, and convenience. Sure, we wish the program were more explicit about how it changes your computer, but we still think it's an awesome all-in-one system utility, and we highly recommend downloading it.

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Free registry repair and cleaner-Advanced SystemCare Free. What does it help? Slow down, freeze, crash and security threats are over. Advanced SystemCare Free is a comprehensive PC care utility that takes an one-click approach to help protect, repair and optimize your computer. Scanning and finding what other utilities miss, it can keep your PC error-free and smooth than ever. Why Advanced SystemCare Free? New PC Performance - Do you remember the feeling of a brand new PC when you first bought it? Why not try Advanced SystemCare Free, a free PC tune-up utility that focuses on the performance of your PC. Computer Crashes without Reason - Have you ever encountered your PC crashes and you even did not know why. After months or years of using your PC, there might be plenty of changes, which added burdens to your PC but never get cleaned. What Advanced SystemCare Free does is to clean the stuffs that are left over and clean craps to make your PC neat and clean. Registry Repairing and Cleaning - As an elementary part to a PC, if it does not working well, then your computer will be in big trouble. What does Advanced SystemCare Free do? It cleans the records which is unnecessary to your PC but makes the PC running slow and produces troubles. It also repair parts that are missing and make the PC complete.

What's new in this version: Version 5.1:

Added "Privacy Sweep" support for the latest version of frequently-used software: Opera 11.6; Safari 5.1; K-Lite Codec Pack 8.00 (Full); FoxiReader 5.1; Silverlight 5.0; Xfire 1.141; Yahoo messenger 11.5; KMPlayer 3.1; Utorrent 3.1.
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A Primer on the 4 Data Types You Can Collect in Your Market Research

Posted on January 12, 2012 by Ivana Taylor | Leave a comment

Making a business research questionnaire is no big deal, but making one that successfully derives the information that is actually required by the business to improve its practices is something not every person can do. One of the things that help make an online survey more effective is the understanding of the different types of data that is required out of survey respondents and of the different ways to measure the response. Different situations demand the use of different types of data. Remember, different scales have to be designed to derive these different types of data.
The feedback of survey respondents can be categorized into two basic forms of data – non-parametric and parametric.

Non-Parametric Data

The sort of data that does not have any direction and cannot be divided is called non-parametric data. Usually histograms are used to analyze non-parametric data. There are two basic types of non-parametric data.

Nominal Data

Nominal data refers to alphabetical or numeric data that is used to name people or objects for symbolic purposes and has no mathematical value.
For example, a questionnaire may ask the respondents to name the brand of shampoo they use. Numeric data too can also be included in the category of nominal data such as numbers written on the backs of sportsmen.

Ordinal Data

Ordinal data refers to numeric data that indicates only the relative ranking of different items, without representing the intensity of the mathematical value or the distance between the values. For example, respondents to an online survey may be asked to rank different brands of shampoo. Hence, the ranking of different shampoo brands will inform researchers the relative preference of survey respondents but will not inform them about the intensity of the difference of preference of one shampoo brand from another.

Parametric Data

Numeric data that has direction is called parametric data. It can be used to analyze the difference the different responses and can also be at times divided. There are two different types of parametric data.

Interval Data

The collection of internal data is done on a scale on which all points are equidistant from the ones next to them. Scales measuring interval data do not have zero because of the nature of thing being measured. For example, respondents can be asked to rate their happiness on a scale of 1 through 10. Interval data cannot be divided because of the non-absolute nature of the data.

Ratio Data

Ratio data is the most absolute form of numeric data collected from respondents. It can be divided and altered in different ways to derive more meaning. All absolute mathematical values can be called ratio data such as income, age, sales, market share, etc.
Although ratio data may seem the most usable form of data and researchers may feel tempted to ask their survey respondents to answer all the questions in ratio form, it is either not practically possible to do so or isn’t the best form of data because of the objective of the research being conducted. An effective online survey questionnaire contains questions that derive the sort of data that will come handy in getting better insight into the respondents’ minds.
The QuestionPro and Survey Analytics online survey platforms allow you to collect all of these forms of data. The trick is knowing which type to choose to get the best information that you can use in order to make a decision.

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Posted in QuestionPro, SurveyAnalytics

Tagged online survey data

8 Even Better Ways To Designing Online Surveys Without Questioning Yourself

Posted on January 9, 2012 by Ivana Taylor | 1 Comment

Surveys are very powerful tools that help you figure out how to market and what your market really wants. You can improve your decisions, by simply following this process:
1. Establish survey goals:
First off, be very specific on what you are trying to find out. Be sure to write out your goals.

What do people think about your web page?
Is your target audience business owners?
Are they part of small businesses or large companies?
Where do they hang out most online?

2. Decide who your sample audience will be:
Ask the following people to go through your survey:

People that visit your home page
People that visit your product page
People that read your newsletters
Get the word out by putting up your ads in Ezine.

3. Decide which survey method going to use:
There are various choices of survey methods that range from the least expensive to the most expensive ones.

Personal Interviews – You can use your online survey tool to conduct phone interviews. Instead of having the respondent fill out the online survey, you use the online survey as a discussion guide and you write in the answers to the questions. This is a terrific method to use if you are doing exploratory research or have a longer survey.
Standard online surveys – This is the most common survey type. Remember to keep your questions short and sweet. Don’t let your audience spend more than 3 minutes answering your survey.
Mail – This method is rarely used. It’s often expensive and doesn’t offer as much control as other methods. The most common application is to send respondents a postcard with a link to an online survey or to print the link to your online survey on receipts or invoices or other forms of printed marketing materials.
Telephone surveys – This method has also become increasingly difficult because of do-not-call lists. It’s generally expensive but can be effective if you are contacting customers who have opted in to receive information from you or with whom you have a relationship.

4. Carefully plan out your research:
Once you know the method of survey you’ll be using and who you’re surveying for, you’ll need to:

Build a timeline for how long it’ll take from the survey design to the data analysis.
Estimate the cost involved.

5. Design your survey:
Write your survey based on the survey method you’ve decided to use.
DO NOT try to make your survey all things to all people. Remember, respondents will not want to spend more than a few minutes at a time answering questions. Instead of breaking up a long survey into sections, consider breaking your sections into individual surveys.
6. Pre-test analysis:
Carry out a pre-test analysis of your survey before the actual test. Pretesting helps determine if the survey is easy for the audience to understand, whether they’ll be able to successfully fill it out and whether there are any problems that are likely to occur. Remember, you may even need to rewrite the survey.
You can initially decide to pretest your survey to around 15 to 20 people, who you are fairly sure would respond (these could even be friends or family). At the end of the test, you’ll have a number of results what will tell you how your survey will perform with a larger number of audience, as well as the faults in the survey.
7. Test:
Carry out the actual test once you’re done with the pretest. Collect and organize the data in an ordered format.
8. Analyze your survey:
If the information you are using is quantifiable, you will be able to analyze it using statistics. However, you may need to dedicate sometime to learn how to use statistics first. And if you are well experienced in the use of statistics, you’ll want to develop a more qualitative survey based on basic reasoning and inferences.
Overall, your goals will shape out the questions to your survey and the answers to those questions will determine how your marketing plan should be, as well as the strategies you should employ.

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4 Measurement Scales Every Researcher Should Remember

Posted on January 4, 2012 by Ivana Taylor | Leave a comment

One of the standard features offered by QuestionPro’s online survey software is a wide variety of scales that you can use to measure customer response.
At a first glance all the different scales that might seem similar and easily replaceable by each other. However, as you study them in depth, you realize the diversity of their natures and differences in their uses and their findings. There are over 20 different types of scales that are used by researchers in online surveys. They can be categorized in two classes – comparative scales and non-comparative scales.
There are a number of factors you might consider when deciding on which scales to incorporate in a questionnaire and which ones to use while analyzing data. Some of the factors are:

The type of data that is required from the respondent – ratio, interval, ordinal or nominal.
How the information will be used once it is acquired.
Number of divisions in the scale – odd or even.
Types of statistical analysis methods to be used after data is acquired.
The physical form of the scale – vertical, linear, horizontal, etc.
Details to be provided in the scale as labels.
Whether or not response to a question is mandatory.

Since non-comparative scaling techniques are easier and simpler to understand, we’ll introduce to you the most important four scales. You’ll be delighted to see how easy it is to understand and use them. Those who already know about it them are encouraged to comment on the post and let us know any tips that might further help our readers in using these scales.
1. Graphic Rating Scale

A graphic rating scale, also known as a continuous rating scale usually looks like the figure drawn above. The ends of the continuum are sometimes labeled with opposite values. Respondents are required to make a mark at any point on the scale that they find appropriate. Sometimes, there are numbers along the markings of the line too. At other times, there are no markings at all on the line.
2. Likert Scale

A Likert scale typically contains an odd number of options, usually 5 to 7. One end is labeled as the most positive end while the other one is labeled as the most positive one with the label of ‘neutral’ in the middle of the scale.
The phrases ‘purely negative’ and ‘mostly negative’ could also have been ‘extremely disagree’ and ‘slightly disagree’.
3. Semantic Differential Scale (Max Diff)

A semantic scale is a combination of more than one continuum. It usually contains an odd number of radio buttons with labels at opposite ends. Max Diff scales are often used in trade-off analysis such as conjoint.
MaxDiff analysis can be used in new product features research or or even market segmentation research to get accurate orderings of the most important product features. The SurveyAnalytics platform help’s you discriminate among feature strengths better than derived importance methodologies. Like other trade-off analyses, the analysis derives utilities for each of the most important product features which can be used to derive optimal products, using market segmentation to put respondents into groups with similar preference structures, or to prioritize strategic product goals.
You can have your respondents perform Forced-choice nature of the tasks, where in SurveyAnalytics MaxDiff can disentangle the relative feature importance in cases where average Likert-style ratings might all have very similar ratings.
4. Side-by-Side Matrix

Another very commonly used scale in questionnaires is the side-by-side matrix. A common and powerful application of the side-by-side matrix is the importance/satisfaction type of question.
First, ask the respondent how important an attribute is, then ask them how satisfied they are with your performance in this area. QuestionPro’s logic and loop functions also allow you to run through this question multiple times with other alternatives that the respondent might consider. This yields benchmark data that will allow you to compare your performance against other competing alternatives.

Here is an example of data from an importance/satisfaction question. The importance rating is the line and the performance ratings are the bars. With this type of data, you can actually see where your company needs to increase its efforts to more closely meet the needs of the customer.
While there are many online survey tools and online survey software to choose from, you’ll find that not all of them have these different types of scales available to them.
As you’re designing your survey, be sure to offer a variety of scales. Using different scales in your survey will engage the respondent more fully and prevent them from clicking the highest, lowest or middle rating all the time. Another benefit to using different kinds of scales in your survey is that each scale provides you a unique perspective on the data that you are analyzing.
Before designing your survey, review the different types of scales and question types inside of your online survey tool and be sure to pick the one that will best help you make your decision.

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Posted in Best Practice, QuestionPro, Research Tools and Apps

Tagged online survey tools, rating scales

SurveyPocket 3.5 Release Coming Soon!

Posted on January 3, 2012 by jessicaprz | Leave a comment

A big thank you to those of you who have used SurveyPocket and have experienced the exciting growth of the application!
As SurveyPocket has evolved, we have almost completely supported every question type for your surveys in your SurveyAnalytics account, while offline. We’ve had a lot of fun implementing the functionality of SurveyPocket and some of the new features we’ve added are blowing minds!
Check it out:

SurveyPocket runs on, not only, the iPad, but as well as the iTouch and iPod
We’ve added multi-lingual support for your surveys
We’re recording the geo-location associated with where the surveys will be administered
Our user interface has become smooth like butta’… we also offer the choice of themes
Record any audio, video, or photo in a survey

I don’t want to go through every great addition. You’ll have to check it out for yourself.

Try a free account on SurveyAnalytics.com,
create your survey,
download SurveyPocket from the App store, and
synchronize your surveys from your SurveyAnalytics account to the SurveyPocket application

Play around with the application and see for yourself. If you have a brilliant idea for SurveyPocket’s growth, please comment here or visit http://surveypocket.ideascale.com/

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How to Boost Your Sales at the Last Minute

Posted on December 28, 2011 by Ivana Taylor | Leave a comment

You’ve had a good year. You’re satisfied that you ran a decent sales and marketing strategy, and you’re about to wrap up your fourth quarter. But before you close your books and call it a day, ask yourself: Have you done all you can? It’s not too late to boost your sales, and meet — or even exceed– your sales quota before your year is done.
Boosting sales doesn’t require a monstrous budget. Nor should it be tedious. A little ingenuity, elbow grease, and fun alternatives are all it takes to get in there at the last minute, and turn your sales upside down.
Use these 9 steps to evaluate your sales strategy to quickly and easily shake up your sales slump!

Step 1: Have you contacted your customers lately?
You spent a great deal of time and effort perfecting your product or service so that it meets the demands of your intended audience. But are they aware of it? Have you sent direct messages to your customers, community or fans, offering them your solutions to their problems or needs? Don’t just sit back and wait for them to contact you; by using newsletters, three-dimensional lumpy mailing pieces, postcards, or even letters that contain a clear call to action, you can subtly remind your customers to buy your product or service.

Step 2: Do you have all the customers you need?
Telemarketing has become a dirty word in the world of sales but it doesn’t deserve its bad warp. After all, how would your prospective customers know that you have what they want, if you don’t tell them? Be persistent but courteous. And forget about making the sale right there and then. Instead of thinking of the direct call as an anxiety-promoting activity, think of it as an informative call. Tell your potential customers about your product or service and let them decide if it’s right for them. Even if they pass it up, they might have someone else in mind to whom they can refer you.

Step 3: Have you incentivized your customers to bring you new ones?
When they are happy with your product or service, your customers are your best salespeople. Do not squander their goodwill without maximizing on the potential. Ask them to refer you to their friends and family, and make it worth their while. Tying the sale to the referrer is key; it can be an elaborate set of promotion codes, business cards with a tie-in to your customer, or even as simple as a verbal confirmation such as “Joe told me to get this”. Make sure to reward your customers for the referral and they will be more likely to do it again.

Step 4: Have you targeted high-volume prospects?
There are natural pairings for your product or service out there in the community. Have you identified companies, associations, or large communities that would benefit from your product or service? With a simple gesture such as creating an offer specifically for them, or a more elaborate endeavor such as a webinar or teleseminar, you could get these potential big fish to promote your business for you. You create all the sales and marketing materials and they send them to their customers, exponentially increasing your targeted audience.

Step 5: Have you thought of joint ventures?
Closely related to the strategy of reaching out to your community is the idea of reaching out to other businesses for a product or service companion. Have you looked for a product or service that complements yours and can be offered as a part of a bundle? Partnering with brands that already have a distribution channel to your target audience insures that your product or service is distributed, or at the very least, marketed to your potential customers.

Step 6: Have you created a trigger event?
There is nothing that drives sales like a trigger event where your product or service can be put to good use. For example, if you want to sell more flashlights, create a “Thousand Points of Light Day” or a “Safety Day” where people are encouraged to have at least one working flashlight on hand. Invite your local law enforcement officers to demonstrate safety skills at your event. You can even invite your local preschoolers to sample your most colorful models.

Step 7: Have you run a contest yet?
People like to win free stuff. They will go out of their way to win something free, even if they don’t need it. No matter what your product or service is, you can create a contest for people who use it to submit all the creative ways that they have put your product to use. From “naming a new product” to “picking a new color”, you can also involve your customers in your product development. The more vested they are in the selection of new products, the more they are likely to buy the finished version.

Step 8: Are you using social media?
People are flocking to social media by the hordes. Facebook, Twitter, and LinkedIn are showing mind-boggling increase in users almost on a daily basis. Are you taking advantage of the potential of this marketing phenomenon? Your customers are getting savvy at finding good deals on the internet. Share with them insider information reserved specifically for the medium, and make it worth their while to look you up. Engage your existing customer in a conversation about the value and benefits they’re experiencing with your product or service. You may pitch or sell directly on Facebook, Twitter, or LinkedIn, but be wary of angering your audience by being too aggressive or obvious. To make best use of social media, think of it as a referral tool that can reach millions in a relatively short amount of time (and at very little cost).

Step 9: Are you thinking creatively enough?
Thinking outside the box is what innovators do. Thinking outside the conventional marketing box is what good salespeople do. They see a need where there isn’t any and create a promotion to address that need. So go ahead, think big. Go on tour, like a rock band! Contact influencers in your industry and ask them to feature you (and your product or service) as part of their business for a day, or a week. This will be the perfect opportunity to answer questions, give advice, and build interest in your product or service. And once you have the sales and marketing information created for the occasion, disseminate it at other venues off the beaten path.

Whether your business is small or big, your selling-cycle short or long, you can apply these sales strategies all year long, not just wait for the doldrums of the year-end last minute countdown. Today’s technology makes every one of these strategies cost-effective and time-sensitive. Some of them require very little effort and planning, others can benefit from a little forethought in organizing and implementing. The good news is that, with a minimal amount of effort, all of the abovementioned strategies can lead to a more creative and meaningful way of conducting your business.
Boosting sales doesn’t have to be a chore, or an unthankful task. If you think of it as a game, a creative undertaking which sparks your imagination and adds fun to the job at hand, you will be surprised by how much you can still surprise yourself.

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SurveyPocket Spreading Across The World With Multilingual And Geo-Location Capabilities

Posted on December 27, 2011 by jessicaprz | Leave a comment

As SurveyPocket increases its capabilities, the feedback we’re receiving from our potential and existing customers has been plenty of relief and excitement. SurveyPocket continues to lessen the amount of manual work that has typically been the case in administering surveys.
So, what’s the latest buzz about SurveyPocket? Well, for one, we have spread the application’s capacity to perform multilingual support. Research projects are increasingly conducted across geographic regions, thereby requiring that surveys be available to respondents in multiple languages. By adding multilingual support, we have given surveyors the ability to spread surveys worldwide/language-wide, which in turn, opens up the audience of survey administration and data collection. Find out HERE how to set up the use of multilingual support.
With this trend we, of course, wanted to add geo-location data collection. There are many benefits to adding geo-location support to SurveyPocket. Tracking the location of where a survey is being administered (via using your internet connection when syncing SurveyPocket with you Survey Analytics account), that location is then saved per survey in your data reports.
Based on the cases when collecting survey data from more respondents (multilingual) and collecting the geolocation the survey was administered, we give the advantage of viewing customized reports and viewing statistics that are more accurate. Look forward to more of our upcoming advances.

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How to Get Your Customers to Do What You Want

Posted on December 26, 2011 by Ivana Taylor | 1 Comment

In a perfect world, everybody will do what we want them to: our kids will brush their teeth the first time we ask them to, do their homework, keep their rooms tidy, and keep their curfews; our parents will listen to our advice; our friends will stop their horrendous habits; our spouses will remember their promises.
In a perfect business world, our customers will do what we want them to do: they will notice our advertisements, will read our direct mail, and will take the calls of our salespeople. In short, they will buy what we sell them.
We all know that perfect worlds don’t exist. In this imperfect one, words are often unheard, misconstrued, or forgotten. They are not tangible; they are by their very nature ephemeral. Messages, however interesting or important, get lost all the time.
So what do you do then to keep your message alive? The problem is that conversations, sales pitches, and sales calls are all words. They disappear as soon as you’ve said them and quickly thereafter, they are forgotten as if they never existed! The solution is to get your words to stay permanently in the minds of your customers. How do you do that? You structure your marketing communication strategy in a way that keeps your message alive in the minds of your customers, employees and everyone else with whom your business interacts. And the way to do that is with a strong but simple mission statement that resonates with your audience, long after their first exposure to it. Successful companies are the ones who have understood this mandate and have created a straightforward message to understand and to build a sales and marketing system around.
How to develop a strong but simple mission statement:
FedEx gets it there overnight. Brown delivers. Domino’s gets you a pizza in 30 minutes or less. Twitter messages are 140 characters. If I said “just do it” you would immediately think of Nike. These are all easy messages to remember and easy messages to build a promise around. Your message or conversation has to THAT easy.
But don’t let the simplicity of this directive fool you. It is the hardest thing to achieve. To boil down the essence of your business into a few words, to convert complicated feelings and complex concepts into a few words is very difficult.
There are essentially three steps to developing a strong mission statement that succinctly tells your customers, employees and all others what you are all about.
Step 1: Brainstorm
Start brainstorming about inner conversations you are having about your business, conversations you are having with your employees, conversations your customers are having with you, in essence, all conversations around the circumstances surrounding your product or service. Harness the power of group brainstorming, they tend to be very productive.
Don’t take shortcuts, this is an important step, and anything and everything might be important. Let it all hang out!

Step 2: Make a collage
In this step, you will move the message from thoughts and words to objects. Take all the words you’ve collected when brainstorming and bring them together on a blank canvas (or white board). Supplement them with quotes relevant to your business. Cut out pictures or sayings that are pertinent. The idea is to get all your thoughts and feelings, and as many as you can get from your team and your customers and to put them physically in the same place (emphasis on physically), visually representing all abstract concepts.
Leave the board alone for a while and come back to it whenever you remember or find something new. This is the stewing process; let it take its time.
Step 3: Translate the collage into an abridged message
Now that you have everything you need visually available to you in the same place, the real work starts. You can start by eliminating duplicates. Next, narrow down your choices by matching questions to answers. Use features that your product or service offers as solutions. Be sure to note any physical objects that pop out – something that your customer can see, smell, touch, and relate to.
Be sure to follow the following guidelines:

Keep it simple: The human mind best grasps concepts in a maximum of 7 parts (7 digits, 7 words, etc.) Your verbal message must adhere to this. Your visual message must similarly be easy to grasp and free of clutter. A basic web page with a clean design is the most engaging and pleasing to the eye. Good examples are Mint.com, Nimble, and 99Designs.
Use straight talk: Don’t confuse your customers in a misguided attempt to show off. Your goal is to communicate and engage them in a conversation about your product or service, don’t turn them off by using technical jargon or demonstrating to them about how smart you are. Mint.com is again a good example at this; they make the scary and highly technical world of finance easy and fun, turning it almost into a game.
Go 3-D: When FedEx delivers your package the next day, the FedEx message is physically attached to an important object – your package. You can create the same effect by using meaningful three-dimensional marketing. Make your message memorable, even outrageous. The book Outrageous Marketing has hundreds of creative examples of how you can differentiate your message from your competition (sending season ticket order forms in a box with a dressed up rubber chicken is particularly inspired).
Do the unexpected: Use blogs, social media, and events to remain in contact with your customers. But try the unexpected too. Instead of emailing back, occasionally write a personal handwritten note to show your customers that they are important to you. Partner-up with a complementary brand, support a charity your customers care about – be in places that will surprise them and engage their interest.

Don’t get frustrated with your customers because they are not listening; take the responsibility and make sure that they hear you. When you deliver a strong and simple mission statement, they will respond to your message in ways that will surprise you.

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How to Turn Your Website Into a Marketing Magnet

Posted on December 21, 2011 by Ivana Taylor | 1 Comment

If you are like most companies out there selling engineered products and equipments, you probably have already made the smart choice of starting your own website. That’s great, but is it enough? A static catalog that offers just a little information about your industrial or manufacturing products or services is like an untapped resource. It’s like a 2-D movie playing in a 3-D theatre, in other words, a wasted opportunity. The question is why are you squandering this marketing goldmine when a few budget-friendly changes are all that is needed? Isn’t getting (and keeping) customers the most important process for your company?
Your customers want to use your website. Why aren’t they? Lack of want, or need, are not the reasons. You may have inadvertently formatted your website to be more of a corporate presence, better suited to target investors rather than buyers. Most companies think that they don’t have the time to invest in optimizing their website, or think that their product is too technical to be fully marketable on the internet. But ignoring this readily available (read cheap) asset is a mistake you can no longer afford to make.
Consider implementing these four simple steps and you will be well on your way to harnessing the potential of the internet, the most versatile marketing medium available today.
Step 1: Review your marketing goals and set up your parameters
What is the function of your website? The answer is simple: to attract potential customers and keep your existing customers interested in your products and services. Before you make over your website, you need to decide up front on a few key marketing issues, such as:

How many visitors do you want to attract? How many of those visitors do you want to convert into leads and ultimately customers? These projections are necessary to set up your marketing goals, and therefore, your budget.
How is your website doing now? What is your traffic like? Who are your current visitors? If you don’t have this info, you’ll need to set up Google Analytics on your website so you can get a baseline for what it is currently doing. This in turn will help you make appropriate decisions to the needed improvements to your existing data.
What kind of web platform do you need? Consider an open-sourced and customizable web software like WordPress. It’s free and very popular with bloggers. If you don’t want to deal with the technicalities in-house, there are literally thousands of WordPress designers who can create any kind of site you desire. Best of all, it’s easily optimized for search engines.

Step 2: Start with small changes that have the maximum impact

Buy keyword rich domains names: It’s surprising how many manufacturers own and have trademarked their company name but don’t own the domains to the widgets they produce. What product do you manufacture and for what industry? Make a list of all the keywords used in your manufacturing field and check if their equivalent domains are available, then buy as many as your budget allows. You do not have to maintain a multitude of websites; you can simply roll the domains to your main website and have all traffic directed at these keyword-rich domains funneled to yours.
Speak directly to your target audience: Highly technical information may not be the best way to greet your potential customers. Unlike B2B sites which focus on the company and the product they provide, focus yours on the customer and the problem you are helping them solve. Creating headlines that focus on the people who will be landing on your website, and speaking to them in the simplest language possible, helps ensure that they are engaged and motivated to continue exploring your website.
Maximize each visit: After all the work you’ve done to get them there, don’t let your visitors leave without capturing their information. A very easy way to do this is to use a lead generation form. Give your visitors information for which they will happily give out their email or contact information, for example highly valued downloads like ebooks, ecourses, or newsletters. Place your lead generation fold above the fold and use catchy phrases like “GET YOUR FREE EBOOK”.

Step 3: Add more substantive content to your website

Write a blog: Don’t let the name fool you, blog articles and posts are simply advertisements and educational advertising pieces that answer the question “Why should you buy my stuff instead of the other guy’s?” in a more reader friendly form. Write articles with headlines such as “HOW TO CHOOSE THE BEST WIDGET” or “10 TELL-TALE SIGNS THAT IT’S TIME TO REPLACE YOUR WIDGET”. Your blog will help you showcase how you have solved common problems in your industry, and specific attributes about your products or services that illustrate your brand’s competitive advantage over your competition.
Create an online video: If a picture paints a thousand words, videos speak volumes. This makes them very powerful marketing and educational tools. Create videos that demonstrate your product but from the customer’s perspective; they will help you feature your products while simultaneously addressing common frustrations experienced by your customers so that you can show them exactly how your products solve them. A portable HD camera such as a Kodak Zi8 has the right quality fit for the web.
Create online guides: Similar in concept to that of a blog or a video, an online guide is just another way to showcase your technological edge over your competition. Because online guides are keyword-rich documents, they serve the triple purpose of SEO optimization, substantive content, and advertisement, all in one 3,000 word document. Fill your guide with tips, ideas, recommendations, and resources that will make your buyers’ life easier and they will thank you for it.

Step 4: Dress up your website with discrete professional and aesthetic touches

Get high quality logo and graphics: Your website should feature a clearly visible logo or your company name so that your visitors know exactly where they are within a few seconds. The preferred location is in the upper left hand corner, because people read their computer screens from left to right. Having a high quality logo graphic to complement your company name adds a professional touch to your website, as well as keeping it aesthetically pleasing to the eye.
Create a favicon: A small graphic touch that pays back hugely in brand recognition is the little it-thing called favicon. It’s that little graphic icon that appears next to the URL when you bookmark a page. The small but effective favicon will set you apart from other sites who are not using them; it will be like your website is wearing a tie – it’s not necessary, but it will show the world that you are serious about your company’s image.
Add pictures: To give your website the extra oomph as well as maximize space usage, consider using customized backgrounds that display key features or distinctive (read: the sexy) attributes of your product. The idea is not to fill up every spare inch with clutter, but to subtly, contextually, imprint your product and your brand visually on your visitors. If your design format allows, consider running a video of perhaps customer testimonies or interviews.

The idea is to keep it simple, keep it succinct, but keep it interesting. Then step back and watch your website turn into a new customer generating magnet!

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Survey Analytics Expands Their Mobile Capabilities

Posted on December 20, 2011 by jessicaprz | Leave a comment

The times are changing. We’re seeing more and more mobile applications developed to either create a business or expand a business. This doesn’t mean that mobile applications will completely remove the previous processes of market research, just a way to progress with the wave of technology.
Survey Analytics is a company proud to be on the bleeding edge of technology. We have worked heavily on creating a mobile platform solution for each service that Survey Analytics provides. Not only have we developed applications for each service, we’ve also developed our applications on multiple platforms: Android, Blackberry, iOS devices.
The feedback we’ve received from our existing and new customers has been extreme excitement to use our tools! Researchers who use our tools are thankful to have the ease of accessing their panels and sharing. As a snippet of what we have been working on, check out the application SurveySwipe. This application now connects users to their online MicroPanel account. Another great application is SurveyPocket. This application now connects users to their Survey Analytics account to access their surveys, whether offline or online.
As we continue development, expect to see a continuation of evolution in our applications as well as some applications soon to come (Shhh…).

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The Future of Market Research

Posted on December 15, 2011 by danastanley | 1 Comment

[Note: this post was originally published on our sister site, ResearchAccess.com]
As anticipated, it was a fascinating and thought-provoking discussion yesterday in the Market Research Trends 2012 webinar. There were over 40 people in attendance live, and there were many interesting questions submitted by the audience.
The discussion featured Lenny Murphy, editor of the GreenBook Blog, and Romi Mahajan, CMO of Metavana (Vivek Bhaskaran, CEO of Survey Analytics was not able to attend at the last minute). The discussion was ably moderated by Ivana Taylor of DIY Marketers.
If you weren’t able to make the webinar, here’s just a sampling of what you missed:
Gamification
Lenny said gamification is a challenge to the way market researchers currently think but that companies out the space are successfully employing game principles to their industries. Romi said it’s possible to do gamification very well or very badly. Using a sweepstakes as an incentive to participate in a survey panel is an example of gamification done poorly.
Consumerization
Romi described consumerization as the tail wagging the dog. Instead of companies mandating how their employees or customers will behave, now the process has been inverted, and the customers hold the power. Lenny said consumers increasingly own their own data and will choose with whom to share it and on what terms.
Network Intelligence
Lenny described network intelligence as an opportunity to make predictive sense of the zetabytes of data available today. Romi added it is an opportunity to stop thinking of your limited network, for example, your company’s direct employees, and rather think about the networks to which they belong and how to start bringing that intelligence to bear. He cited the involvement of 4 separate companies in the current webinar as a good example of leveraging network intelligence.
Social Monitoring
Romi described the geometric expansion in the amount of data available about brands, companies and individuals. He painted the picture of a future where each of us has a brand equity ticker measuring the sentiment expressed about us on the web. Lenny described social monitoring as a way to get to the great untapped pool of information proliferating online.
Panel Communities
Lenny described panel communities as the great compromise between the traditional online panel model and the highly interactive online community model. He described it as involving a greater investment on both sides – the research company and the consumer. Romi urged looking at constant feedback instead of episodic interaction.
User Experience
Lenny said that since consumers have the power to choose where to go easily, a substandard user experience is no longer going to cut it. He said that market research traditionally has not been designed with consumer experience in mind. Romi underscored how easy it is for consumers to opt out and gave an example showing how user experience can be extremely powerful in either a negative or a positive way.
Moble Sampling and Ethnography
Lenny indicated that the impact of mobile cannot be overstated and that emerging markets are leapfrogging the PC experience entirely. He said the app model structurally builds in consumer consent to share and receive information. Romi said the greatest power of mobile – more than convenience – is that is allows us contact with the consumer in situ.
Q&A
The question-and-answer session was the best part of the event. Don’t miss it!

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Tip of the Week: Personalize your Profile On (DISQUS)

Tip of the Week: Personalize your Profile

Posted on January 13 by ryanvalentin

A Disqus account is already very handy as a persistent profile across all the sites you comment on. Did you know it’s also a powerful tool you can use to personalize your identity, promote your site, and customize your experience across every Disqus site?
Construct your profile
When you leave an interesting comment, people are going to want to find out more about you. Why not tell them a little more? Start by going to your Edit Profile window, accessible on the Disqus dropdown.

Make a name for yourself. In the Profile tab, Full Name is the name displayed next to your comments. If you didn’t get the username you wanted, this is where you can put it. While you’re at it add a short bio of yourself and your location in the world, which will be visible in the header of your comments and in your public profile.
Give yourself a face! Using a default avatar is boring, but if you go over to the Avatar tab you can upload an image of yourself. You too can be Internet-famous.
Connect your other online profiles. Such as Facebook, Twitter, and Google in the Services tab. Or don’t connect them — what circles you want to expose others to is up to you.

Promote your blog or site
A simple, yet often overlooked, option is to add your website into your profile. This means that whenever you leave a comment, your name will link to your website. Leaving interesting comments on other communities will drive traffic to your site. Because people are visiting due to your comment and profile, you can be confident that this is quality traffic by people who want to know more about your message.
Customize your Disqus experience
In the Account tab, you’ll find the username, email and password options. You’ll also see that you can choose your timezone and timestamp format to be either relative or absolute. This will format the timestamps on every Disqus site you visit, so you’ll never wonder when a comment was actually made. Disqus account tab

Don’t have a Disqus profile yet? You can easily sign up for one here. If you’ve made any comments on Disqus previously, you can merge them into your shiny new account using our guide.

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